TOYBOX by Hasbro
Supersize fun with Hasbro's first ever multi-brand carnival in Asia. Bringing together childhood favourites from MONOPOLY, My Little Pony, and many other precious games - we present a full suite of experiential interaction and game stations conceptualised for kids to activate all their senses through play and education.
to activate
Seven popular Hasbro brands – Transformers, My Little Pony, NERF, MONOPOLY, CLUEDO, Baby Alive, and Play-Doh – were supersized into fun experiences that promote family interaction and bonding through play and education. Visitors can now relive memories of iconic childhood games as live-sized animated characters meet visitors through uniquely designed game stations and in performances by mascots, bringing the toys to life out of the box!
Fans of MONOPOLY can step into the iconic green house or red hotel from the board game, or test their luck at a chance vault, where they can stand to win vouchers. Fans can also put on their detective hat in an escape room modelled after the popular board game CLUEDO, where they can search for hidden clues and question suspects.
to inspire
Encouraging active experiential play, the event prepares us to create subsequent themed activations catered to the entire family. Besides games, Kingsmen set up the F&B area, scheduled programmes on the main stage, and conducted carnival games with operators at every station. A multi-sensory approach alongside smooth operations, we ensure enjoyable moments are thoroughly enjoyed.
key services
storytelling & experience
spatial design & build
ideation & concept design
project and design management
relevant news
Instagram: @toyboxbyhasbro
As seen on Mothership, Tripzilla, and The Straits Times.
