Alternative Marketing – Page 2

361° M1°RO Collection Launch

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Excitement was palpable before the products were revealed, creating mystery in the darkened space while hidden in “POKE Shell Newborn” eggs. Laser sharp LED animations surrounded the space and created a strong visual impact as models walked the runway in the brand’s new line. The breakthrough quality of the launch amplified through light, sound, and audio production moves the crowd collectively.

With guest celebrities invited to model the products and increase enthusiasm amongst the crowd, the brand’s energetic personality takes over the launch and pop-up store.

Beside its exciting launch event inviting medias, celebrities, and exclusive guests, a pop-up store was also created as part of 361° rebranding efforts.

key services

project management

multimedia integration

spatial build

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The launch event was held at Bridge 8 Art Space (1908 Granary) Shanghai, China in collaboration with STAPLE DESIGN, a New York-based design studio.

The pop up store was installed at Jing'an Joy City in Shanghai, China.

World of Passion & Joy

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Beyond displays of innovative models, the storyline was imbued with engaging elements. From informative digital screens to augmented VR game modes, the event explored a myriad of experiences. Programmes were also timed to kick off at different locations, bringing the crowds through dynamic performances. Exploring the emotive theme of passion and joy of the event, the crowd came alive in mini race sessions for children, thrilling bike stunts, and dance numbers.

Handling the successful operations of the event and unfolding surprise for all, our work with BMW attracted over 18,000 attendees with visitors of all ages.

key services

spatial design and build

experiential marketing

multimedia integration

project management

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BMW "World of Passion & Joy" was held at Suntec Singapore International Convention and Exhibition Centre from 25^th to 26^th August 2018.

For more behind-the-scenes, take a peek at BMW Singapore 's Youtube.

Sephora Playhouse

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Immersive and vibrant zones captured excitement through 3D life-sized makeup installations, oversized cosmetic products with a twist for recreational play, blue-light mirror-maze, and even an ice cream parlour. Rainbow-coloured motifs ran through the exhibition to exude fun-loving energy while encouraging boundless imagination. The transformation of the 700 sqm Civic Plaza vicinity at Ngee Ann City made use of inflatable tentage and giant LED visuals to provide dedicated brand experiences and a smooth flow of visitors amidst its dynamic offerings. 

Sephora Playhouse Fenty Art Installation

Sephora Playhouse Event 'Virtual Artist' uses digital interaction to inspire looks

Sephora Playhouse, Urban Decay Photo Zone

Make-up artist doing a live make-up workshop at Sephora Playhouse

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Packed with interactive beauty spaces, exclusive workshops, and meet-and-greets, the beauty wonderland mega event at Sephora foretold the retail concept’s never-ending feisty and bold movements to come and its naturally fun-loving spirit.

The spatial design of the biggest beauty pop-up is an impressionable feat into creating ‘Insta-worthy’ experiences in a mobile and temporary setting. Expanding beyond thematic environments for exhibitions, the Sephora Playhouse invited interaction and transpired the exhibition into a carnival-esque atmosphere. 

key services

spatial design & build

project & design management

ideation & concept design

storytelling & experience

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A fully immersive beauty wonderland, the Sephora Playhouse was featured on several media sites like FRAME Web and CURVE Magazine.
Check out live snippets from the two weeks event here!