Tencent Binhai Experience Centre, Shenzhen

The main intention of this experience center is to keep Tencent’s business partners or potential partners updated on Tencent’s overall business performance, development plan and technological advantage. Created as a “window” into Tencent, it is a platform to cultivate dialogues between Tencent and the world. 

to engage


With multiple social platforms well-connected through 
Tencent, the showroom makes productive use of social media connecting Wechat, popular mobile game Honor of Kings by Tencent, VR game Ready Player One, and car racing game QQ Speed to show the future of digitalisation. 

to inspire


The impressive build featured transparent sliding LED screen doors complements the grandeur and spaciousness of the halls. Additionally, the audio-visual theatre room sported a star-spangled ceiling created with fibre-optic lights, immersive arc screens, and a simulation of the lunar surface to resemble a galaxy. 

key services

spatial design & build

design development

material acquirement

ideation & concept design

related news

Delivering consistent results for our client, we have brought to life other Tencent centres such as the Wuhan Tencent Exhibition Centre and Tencent Qingdao Exhibition Hall. Click to view more.

UK Pavilion at Beijing Horticultural Expo 2019

to activate

Exploring the British transformation of its known gardenscape into the 21st century, we work with M-Integrated Solutions (M-IS), the main design house, to complete technical execution in drawings and structural systems in tents and supply units. Considering environmental conditions, we reinforced structural security to maintain the quintessential British outdoor garden. The green innovation and garden design also includes a photography exhibition for the prestigious lineage of garden landscapes over time.  

Our first inception into outdoor horticultural construction, we collaborated with engineers and suppliers within their fields for professional completion, supporting M-IS’s architectural design with a maintenance team specially assigned on standby through the Pavilion’s daily operation smoothly. In 5 months, the exposition welcomed over 1 million visitors attracted to the Union Jack flag green wall, a top limelight at the exposition.

key services

spatial design and build

design development

project management

Aston Martin Showroom Grand Opening

to inspire

Achieving intimate experience for the brand, Kingsmen planned highlights of the night that left visitors in awe. As guests and media walked through the space, illustrious sight of Aston Martin’s accomplishment translated the brand’s capabilities into personally mesmerising moments.  

To focus on the moment of revelation, we utilised the limited showroom space and platform weight. In order to achieve the effect without tech or mechanical alterations, we brought together an arresting live moment of a regal eagle flying in to surprise the crowd. 

For the perfect execution, we ran multiple test runs of the space and performers. The host had to familiarise with the eagle, ensuring that it spreads its wings on arrival, in the spotlight of the crowd. The showroom was also stress-tested for a secure display of the car models being revealed.

Overall, the launch was one of a kind with its arresting live performance, making the eagle an official icon even in the TV commercial of the New Vantage model released by Aston Martin. 

key services

experiential marketing

project & production management

event management

visual branding

related news

For more details, follow Aston Martin's video filmed at the launch.