Markets Category: Exhibitions & Events

KR+D as Official Sponsor for SingaPlural 2019

KR+D – The creative arm of the Kingsmen Group, is a new initiative in our next phase of transformation which aims to grow into a leading creative agency in service and experiential design while supporting the group.

In partnership with National Design Centre, KR+D is pleased to be the official sponsor for SingaPlural 2019’s Master Lecture Series on 6th March, addressing cross-disciplinary creative works. A continuous effort, SingaPlural 2019 encourages collaboration amongst creatives and brands as part of the annual Singapore Design Week.

World of Passion & Joy

to engage

Beyond displays of innovative models, the storyline was imbued with engaging elements. From informative digital screens to augmented VR game modes, the event explored a myriad of experiences. Programmes were also timed to kick off at different locations, bringing the crowds through dynamic performances. Exploring the emotive theme of passion and joy of the event, the crowd came alive in mini race sessions for children, thrilling bike stunts, and dance numbers. 

Handling the successful operations of the event and unfolding surprise for all, our work with BMW attracted over 18,000 attendees with visitors of all ages. 

key services

spatial design and build

experiential marketing

multimedia integration

project management

related news

BMW "World of Passion & Joy" was held at Suntec Singapore International Convention and Exhibition Centre from 25th to 26th August 2018.

For more behind-the-scenes, take a peek at BMW Singapore 's Youtube.

Wuhan Tencent Exhibition Centre

The design of the Wuhan Tencent Exhibition Centre brillantly captures Asia’s largest internet company’s development and excellent results within the tech industry.


to inspire


Preparing background research into Tencent’s company culture and determining what to showcase that highlights the organisation’s success formula, our designers explore conceptual actions that connect information with engagement.
Amongst the various zones, the design team also created a customised exhibit – Internet Plus.

This exhibit utilises the Ventuz system and projection mapping to demonstrate the idea of how Tencent improves lives.

key services

spatial design & build

design development

material acquirement

ideation & concept design

related news

Delivering consistent results for our client, we have brought to life other Tencent centres such as the Tencent Binhai Experience Centre, and Tencent Qingdao Exhibition Hall.