Retail Interiors – Page 3

Sweet Dreams by Heinemann

to engage

Dedicated to various fantastical motifs, the stores appeared in dreamlands of Candy Cave, Carnival, Underwater, Galaxy, Space Station, Hot Air Balloon, House of Candy and an Upside Down world.

The distinctive concept of each store layout was crafted to precision when outlines were cut out from laser methodology to create its intriguing shapes. With attractive lighted ceilings and displays from a spaceman to a hot air balloon suspended from the ceiling, each store retains its quirky characteristic.

Additionally, interactive selfie booths, chocolate printing stations, VR services and game consoles were included as part of the store’s engagement initiatives for customers to savour flavours of experiential treat in every store.

key services

ideation & concept design

spatial design and build

design development

Keep reading about the store concepts here.

Yonex Tokyo Showroom

to inspire

Instead of adopting a darker colour palette, the modest look of the showroom is made up of mortar and timber, with racquets cleverly suspended from the ceiling. Yonex’s milestones were elegantly moulded on the wall, taking the shape of a continental map while LED screens were used to stream live events. 

Intended as a hub for customers to access the latest release from the brand or be involved in live events of the season, the store has been differentiated for hospitality concept.

key services

spatial design and build

design & project management

visual branding

related news

The YONEX Tokyo Showroom is located in Shinbashi, Tokyo.

Magnum Pleasure Store, Seoul

to engage

Using a combination of contemporary ‘art deco’ elements and gilded patterns, the store comes alive vividly in decadence. Visually engaging motifs of rich chocolate drops along the main counter wall of the space and golden droplet designs suspended from ceilings enhance the exuberant flavours promised by the brand. 

The impressionable details of the gilded drops of indulgence later become a recurring motif for Magnum Pleasure Stores in other cities worldwide. With intricate details to furnishing and partitions coated in gold and gloss, a sophisticated and well-thought design was completed in time for its opening.

to activate

The appeal does not end with the visuals. Multimedia screens were installed to encourage social media sharing, inspiring customers to #takepleasureseriously with their own combination of ice cream flavours and then sharing it with the world.

key services

project & design management

visual branding

ideation & concept design

material acquirement

related news

Follow the #takepleasureseriously social tag!