Design & Project Management – Page 6

Sweet Dreams by Heinemann

to engage

Dedicated to various fantastical motifs, the stores appeared in dreamlands of Candy Cave, Carnival, Underwater, Galaxy, Space Station, Hot Air Balloon, House of Candy and an Upside Down world.

The distinctive concept of each store layout was crafted to precision when outlines were cut out from laser methodology to create its intriguing shapes. With attractive lighted ceilings and displays from a spaceman to a hot air balloon suspended from the ceiling, each store retains its quirky characteristic.

Additionally, interactive selfie booths, chocolate printing stations, VR services and game consoles were included as part of the store’s engagement initiatives for customers to savour flavours of experiential treat in every store.

key services

ideation & concept design

spatial design and build

design development

Keep reading about the store concepts here.

MONOPOLY DREAMS™

to activate

Our design and visitor journey was greatly inspired by the story behind Mr. MONOPOLY, the iconic mascot behind the board game. Mr. MONOPOLY was given a personality and a backstory, all of which visitors could discover and experience in this attraction. Visitors start the experience by taking an elevator that leads to Mr. MONOPOLY’s secret residence, where visitors can browse through rare Monopoly collectibles, a library of MONOPOLY tokens, and take photos with Mr. MONOPOLY’s antique race car – a classic metal car game token that has been supersized. 

After exploring Mr. MONOPOLY’s residence, visitors can begin their games and pass the ‘Go’ sign, walking through a neon-lit tunnel to enter MONOPOLY City, a town where iconic MONOPOLY elements have been brought to life. Visitors can visit the ‘Jail’, ‘Water Works’ and ‘Electric Company’ to participate in interactive games, and even head into the ‘Train Station’ for a multimedia 4D show where visitors participate by helping Mr. MONOPOLY chase after the burglar that has stolen a valuable diamond from his mansion.

to engage

As with every board game, the best part of a MONOPOLY game is earning money and winning. Visitors can step into the ‘Bank’ to win MONOPOLY cash coupons that can be spent at the attraction’s gift shop and cafe. They can also enter the ‘Community Chest’ to spin a wheel and win prizes ranging from food coupons to plane tickets!

Our design brought to life a 2D board game to create an immersive visitor experience. Well-loved and iconic elements from the board game were transformed into refreshing interactive experiences that were both nostalgic for fans of the board game and also exciting for tourists looking for a fun way to spend an afternoon.

key services

spatial design & build

ideation & concept design

storytelling & experience

visual communication

related news

MONOPOLY DREAMS™ is located at Peak Galleria, Hong Kong.

Visit the MONOPOLY DREAMS™ website for more information.

Glenmorangie Experiential Whisky Dinner

to inspire

Engaging all senses of the audiences, fresh ingredients were extracted – including lemon, anise, cinnamon wood, and cherries to bring out the flavours within the various distilled elixir. Along with invoking the taste buds of guests, the setting of the lounge embraced vintage and warm wood textures. Returning to the raw process of its craft, the guests could savour each delectable ingredient with depth and delight.

key services

project management

brand activation

storytelling & experience

related news

The invitation-only event was held at Qui Dining Lounge in Ho Chi Minh, Vietnam.