Spatial Design & Build – Page 6

MONOPOLY DREAMS™

to activate

Our design and visitor journey was greatly inspired by the story behind Mr. MONOPOLY, the iconic mascot behind the board game. Mr. MONOPOLY was given a personality and a backstory, all of which visitors could discover and experience in this attraction. Visitors start the experience by taking an elevator that leads to Mr. MONOPOLY’s secret residence, where visitors can browse through rare Monopoly collectibles, a library of MONOPOLY tokens, and take photos with Mr. MONOPOLY’s antique race car – a classic metal car game token that has been supersized. 

After exploring Mr. MONOPOLY’s residence, visitors can begin their games and pass the ‘Go’ sign, walking through a neon-lit tunnel to enter MONOPOLY City, a town where iconic MONOPOLY elements have been brought to life. Visitors can visit the ‘Jail’, ‘Water Works’ and ‘Electric Company’ to participate in interactive games, and even head into the ‘Train Station’ for a multimedia 4D show where visitors participate by helping Mr. MONOPOLY chase after the burglar that has stolen a valuable diamond from his mansion.

to engage

As with every board game, the best part of a MONOPOLY game is earning money and winning. Visitors can step into the ‘Bank’ to win MONOPOLY cash coupons that can be spent at the attraction’s gift shop and cafe. They can also enter the ‘Community Chest’ to spin a wheel and win prizes ranging from food coupons to plane tickets!

Our design brought to life a 2D board game to create an immersive visitor experience. Well-loved and iconic elements from the board game were transformed into refreshing interactive experiences that were both nostalgic for fans of the board game and also exciting for tourists looking for a fun way to spend an afternoon.

key services

spatial design & build

ideation & concept design

storytelling & experience

visual communication

related news

MONOPOLY DREAMS™ is located at Peak Galleria, Hong Kong.

Visit the MONOPOLY DREAMS™ website for more information.

Nerf Action Xperience (NAX)

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Expect a thrilling time at the exclusive NERF Action Xperience (NAX) arena, the first permanent indoor attraction owned by Kingsmen. The 18,000 sq ft indoor attraction in Marina Square is split across four play zones – ‘Conquer’, ‘Challenge’, ‘Compete’ and ‘Create’ – bringing out the best of players hand-in-hand with the iconic Nerf blasters.

At ‘Conquer’ and ‘Challenge’, dexterity and courage are tested in the form of high elements. The Summit at ‘Conquer’ dares you to reach the peak through a rope course ranging from beginners to advance levels. The ropes course is also thoughtfully reformulated for kids below seven years old at ‘Challenge’, giving them a taste of future surmountable heights!

to engage

Speed, dexterity, strategy and team spirit will be required, in addition to accuracy with a NERF blaster, when participants show up at the ‘Challenge’ zone. Following story-lines of acquiring vaccines or avoiding the volcano lava carefully, we count on our players to translate their imagination into action. With missions, competitions, and a scoreboard to track who’s on top, players learn to either collaborate or act fast against time.

to inspire

Beyond active-play, amongst the various zones conceptualised is the ‘Create’ space. Adding a touch of personalisation to the space, players here can use paint dye to customise shirts and tote bags using miniature NERF blasters filled with paint. Geared up in protective kits and NERF equipments, we encourage kids to create statements and an experience completely unique to themselves.

key services

design development

spatial design & build

storytelling & experience

ideation & concept design

related news

The NAX Centre opened officially on 1^st October 2019 to the public. Visit the Nerf Action Xperience website for more information.
Find out more about the project in our 45^th Anniversary feature!

Yonex Tokyo Showroom

to inspire

Instead of adopting a darker colour palette, the modest look of the showroom is made up of mortar and timber, with racquets cleverly suspended from the ceiling. Yonex’s milestones were elegantly moulded on the wall, taking the shape of a continental map while LED screens were used to stream live events. 

Intended as a hub for customers to access the latest release from the brand or be involved in live events of the season, the store has been differentiated for hospitality concept.