Service Category: Visual Branding

Rimowa

to inspire​

In stand-alone boutiques, the architectural structure supports a stately presence for the brand. For RIMOWA’s flagship store in Myeongdong, Korea, we paid tribute to the brand’s trademark suitcases. The building façade was made to look like the surface of the brand’s renowned aluminium suitcase, with LED illumination that accentuated the signature ridged suitcases that RIMOWA is known for.

We consulted city architects and urban landscapers to keep in mind the original architectural integrity of the building. Beyond working over the facade of the building, the interior forms an oasis when it integrates the same design, blending the sleek style on selected levels while maintaining the structural condition of the building.

As the first stand-alone in the country located in the central tourist spot, the pristine three-storey building captures the eye of city dwellers.

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Located in Senayan City, Indonesia, is a newly conceptualised Rimowa store with an exquisite selection of luggage on display. Delivering the brand’s promise of high quality, we utilise materials of diverse textures obtained across the globe. With a focus on travel, the store features a carousel display on the wall to showcase its luggages and metal frames designed to emulate airport conveyor belts – creating a succinct layout for a travel-themed store.

to activate

RIMOWA has distinguished itself through unique perspectives in its interiors, creating impressions in all its projects with Kingsmen. The urban space of Galleria departmental store in Gwanggyo boosts the colourful possibility for the brand. While elemental material selection like silver gray metal and wood delineates the space, one is able to bring focus to the vibrant offerings by RIMOWA. Dynamic qualities of the store get activated as one explores the two delineated zones, gradually unveiling the sophisticated customer journey for RIMOWA’s travellers. 

key services

design development

spatial design & build

material acquirement

project & design management

related news

RIMOWA Myeongdong Flagship store was awarded a Silver in 'Retail Interiors' during our Kingsmen Builder Awards in 2020.

Keep exploring our work with the brand in our 45th Anniversary Book.

Living with Ink: The Collection of Dr Tan Tsze Chor Exhibition

The vast Special Exhibitions Gallery, housed within the Asian Civilisations Museum, presented an extensive collection of artworks by Singapore’s renowned art collector Dr Tan Tsze Chor. The exhibition explored the appreciation of Chinese art from the 1950s to the 1980s through the selection of Dr Tan and others in the Chinese art community in Nanyang. Through their exchanges and networks, the exhibition explored the formation of Chinese identity occurring in the emergence of Chinese modern art.

to engage

To complement the works on display, a clean and elegant design approach was adopted. The open nature of the layout allowed visitors to freely explore the different curatorial themes while the adoption of a white palette ensured focus on the works themselves. A large, suspended, fabric backdrop served as the singular design element that characterised the entire space.

to inspire

To accompany the main exhibition, a series of fun interactive stations allowed for hands-on engagement. Targeted for younger visitors, guests were able to try their hand at making their very own Chinese scroll, as well as calligraphy and other creative activities.

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Introduction wall for Living with Ink Exhibition

key services

spatial design & build

visual communication

ideation & concept design

related news

Living with Ink: The Collection of Dr Tan Tsze Chor Exhibition was open to the public from 8th November 2019 to 26th April 2020 at the Asian Civilisations Museum, Singapore.

Dian Xiao Er

to inspire

Dian Xiao Er at Changi Jewel tells a tale of an oriental traveller arriving at the inn. An elevated experience from its other outlets, the dramatic setting fuses modern sophistication and ancient style.  

Substantial attention was given to maintaining a symmetrical composition throughout the restaurant, accentuating the harmonious balance that resonates throughout oriental architecture. The overall ambience maintains rich and rustic materials through motifs of timber abacuses, terracotta roof tiles and natural raw granite. Binding history to the present, these materials complement the authenticity of their herbal roast duck prepared daily and on display in the modern open kitchen concept.  

Captivating first sights are the circular frames greeting visitors, a unique spatial experience that draws attention inwards while delineating spatial hierarchy. As you proceed in, you may pick a seat among the common areas or make your way to the private rooms. The cavernous quality of the curved frames is compatible with the earthy timber and weathered stone, creating nostalgia and coziness in the environment.  

Walking by the façade of the restaurant, the unique visual symmetry draws visitors in to appreciate the refined yet raw ambience while savouring their traditional dishes. In this abstract arrangement that leaves a modern impression, stepping into the store is akin to stepping into a 21st century Chinese teahouse. 

Visual Symmetry that can be seen from the entrance
“The detail in the visual experience is outstanding, via simple inexpensive but effective design
to draw the focus of customers into the internal environment with strong visual guides via circular frames.
A very good example of how a clever and simple idea can carry the entire design of a space without overdoing.”
Ken Koo
President of Red Dot, Asia
“This is a great example where design did its magic to elevate the brand to a higher
refined level by transforming this restaurant's spatial experience through contemporary
interpretation of Chinese architecture, interior, furniture and decorative elements. 
The keen attention to refined details, clever use of symmetry and tapestry of materials
creates a visually balanced environment very suited for eating experience.”
LCH
Low Cheaw Hwei
Head of Design for Philips in Asia

key services

design development

spatial design and build

ideation & concept design

related news

Dian Xiao Er project was awarded Gold for Original Design at our annual Kingsmen Q Awards.
The modern store is located at Changi Jewel, #B2-229.