La Prairie at TFWA 2019

La Prairie wanted an impressionable booth that succinctly reveal their latest store concept and visual merchandise at the TFWA Asia Pacific Exhibition & Conference. In client's brief, the theme should elude La Prairie’s quest for timeless beauty, using the venue to deliver the brand’s bespoke atmosphere and full boutique experience.

to inspire

For a sense of permanence when visualising the new store, the conceptualised build had to be distinct and unlike an exhibition stand. The same depth in groove lines of the store was executed with precision to add a refined touch to the booth. Emphasis was placed on achieving top-notch detailing and material construction. Raw materials were shipped in from overseas and a comprehensive pre-site preparation was necessary to ensure quality production. To represent a consistent brand image, Kingsmen complied and adhered strictly to the same finishing as the corporate identity of the HQ back in Switzerland.

to activate

Besides arranging for raw veneer to be delivered from Italy, upon arrival it had to undergo a stringent varnishing and processing for it to achieve the same finishing as La Prairie’s Italian boutique store. Instead of the usual laminate and carpet flooring, La Prairie requested for marble flooring. To ensure the marble could well withstand weights, floor levelling was an important step. Given the same timeline as a single storey build, precise time management and anticipation of onsite challenges were required. 

to engage

Upon stepping into the double storey stand, visitors were transported to a place where time stands still with sublime beauty that recalls the brand’s quintessential ‘Swissness’. La Prairie’s bespoke stand showcased their new store design concept and visual merchandising, in a full boutique experience. Inspired by the authentic, sophisticated elegance of Swiss Contemporary Architecture, La Prairie exude a raw and refined style that is simple in its execution, physically intense yet always in a poetic balance with the surrounding landscape. La Prairie endeavours to fulfil a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.